It’s like Venmo, but with equity instead of cash.
Unleash the untapped potential of your stakeholders and turn them into brand champions. In the Awsm universe, you don't just create value—you multiply it, exponentially.
Save hundreds of thousands of $$ by rewarding your agency partners, your influencers and brand ambassadors, and your customers with some equity (let’s be honest, we all still love that lettuce, but it can be split into some cash and some equity, and save you a mountain compared to 100% cash rewards). Plus, using equity can be a huge benefit to the TIMING of cash flows as well - pay in equity now to get the results you want, and convert it to cash later via dividends and/or when you sell your company.
Partners, Influencers, Ambassadors, and Customers who have ownership are 3x more loyal than those who do not. You want long-term mutually beneficial relationships? Ownership is the way to seal the deal… put a ring on it!
Influencers and Customers who are owners are 71% more likely to refer their friends, family, neighbors, and followers to your brand. They are motivated to spread the word, even after the immediate cash rewards or commissions end - the more they help your brand grow, the more their ownership is worth, and they can SEE the value increasing on their Awsm dashboard.
Customers with ownership spend 2x more than regular customers, increase LTV by 306%, stay loyal on average for 5.1 yrs as opposed to 3.4 yrs, and are 5.7x more likely to choose your brand over a competitor.
Instead of offering discounts, offer your customers small amounts of equity instead. You protect your margins, keep the cash, and they become loyal evangelists and active promoters of your brand.
Successful brands are building communities, not just companies. They treat their fans, brand ambassadors, and customers like insiders, not outsiders. Give the value contributors in your ecosystem even small amounts of ownership and they will actively continue to help your brand grow.
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Unleash the untapped potential of your stakeholders and turn them into brand champions. In the Awsm universe, you don't just create value—you multiply it, exponentially.
Save hundreds of thousands of $$ by rewarding your agency partners, your influencers and brand ambassadors, and your customers with some equity (let’s be honest, we all still love that lettuce, but it can be split into some cash and some equity, and save you a mountain compared to 100% cash rewards). Plus, using equity can be a huge benefit to the TIMING of cash flows as well - pay in equity now to get the results you want, and convert it to cash later via dividends and/or when you sell your company.
Partners, Influencers, Ambassadors, and Customers who have ownership are 3x more loyal than those who do not. You want long-term mutually beneficial relationships? Ownership is the way to seal the deal… put a ring on it!
Influencers and Customers who are owners are 71% more likely to refer their friends, family, neighbors, and followers to your brand. They are motivated to spread the word, even after the immediate cash rewards or commissions end - the more they help your brand grow, the more their ownership is worth, and they can SEE the value increasing on their Awsm dashboard.
Customers with ownership spend 2x more than regular customers, increase LTV by 306%, stay loyal on average for 5.1 yrs as opposed to 3.4 yrs, and are 5.7x more likely to choose your brand over a competitor.
Instead of offering discounts, offer your customers small amounts of equity instead. You protect your margins, keep the cash, and they become loyal evangelists and active promoters of your brand.
Successful brands are building communities, not just companies. They treat their fans, brand ambassadors, and customers like insiders, not outsiders. Give the value contributors in your ecosystem even small amounts of ownership and they will actively continue to help your brand grow.
It’s like Venmo and Stripe had a superbaby whose purpose in life is to unlock the power of ownership.
Launch an Awsm collective and determine how much equity you'd like to add to your pool. With a single entry on your cap table you can share ownership with an unlimited number of people. Unsure about the numbers? You can lean on our expert valuations or bring your own. We're here to support you every step of the way.
Decide how much equity you want to award people for the various actions they perform. Reward agency partners with part equity and part cash for creating your marketing campaign; reward creators with fractional equity tied to every purchase they influence; reward customers with equity for buying more products, signing up for your subscription, or referring their friends and family - the structure is adaptable to your needs.
Now, it's time to bring in the MVPs—your stakeholders! These can be businesses, individuals, or anyone who contributes to your brand's growth. By joining your collective, they work alongside you, sharing in the success.
Awsm's dashboards will show you how the members of your collective are performing and what impact the shared ownership is having on your revenue, AOV, LTV, ROAS, and other key metrics.
At Awsm, we believe that those who contribute to the success of a company should participate in the upside. We reward the Brands, Agencies, Partners, and Customers that refer other customers to us, with ownership in our company.
Influencers and ambassadors can earn ownership in the brands they promote and evangelize, and in Awsm for referring their brand partners to Awsm.
As employees or loyal customers, individuals can earn ownership in the Brands they are loyal to and share with their friends and family, and in Awsm for referring their favorite brands to the platform.
Agencies can earn ownership In the Brands they help launch and grow, and in Awsm for referring their brand partners to our platform.
Brands can earn ownership in Awsm by referring their growth agency partners to the Awsm platform.
You want growth? You want your agencies, influencers, and customers to be evangelical? to be loyal? to sell more and buy more and refer more? Give them a piece of the pie! Ownership has been shown to meaningfully improve all the metrics you care about!
We can help you figure that out with a little info from you. Many of our customers start with 5%, but even if you allocate equity to this pool it’s only allocated as needed, bit by bit. Whatever equity isn’t used from your pool is still yours!
Great question! We’ve invested over a million dollars and years of time to get all the legal documents and approvals we needed in order to put a single entry on your cap table and give you the ability to distribute equity in your company to an unlimited number of recipients, and for any amount of $.
We go you covered! We have in-house valuation experts that can provide a valuation estimate, and we’ve partnered with Scalar to provide independent, 409a official valuations.
Sure! Sort of. You could engage your law firm and accounting firm to help you allocate equity on an individual basis to your agency partners and major influencers one by one. This could get incredibly expensive, would be very time-consuming, and would add multiple entries to your cap table. And when it comes to micro influencers and/or customers, the cost and the number of people you’d be adding to your cap table makes it almost impossible. That’s why we built Awsm! We put ONE SINGLE ENTRY on your cap table by creating an entity we refer to as your “Collective”, and then you can use Awsm to allocate equity from your Collective pool to an unlimited number of people, for any amount (it could be 50 cents worth for all we care)!
Currently, no. But we are working on creating a similar legal and accounting architecture to make Awsm work in other countries while complying with their laws and regulations, so drop us your info and we’ll let you know as soon as we’re ready in your country.
